Price tracking
Follow supported products and review the recorded prices available across the selected history period.
Zuno for Business
See how products and categories have moved over time.
Zuno for Business gives brands and commercial teams access to supermarket comparison data, longer price history — including established Coles price history — and product analysis, including a view of how often competitors have appeared on sale.
Contact sales
What it includes
Product tracking and analysis for commercial questions
The business plan is intended for teams that need to review supermarket products over a longer period than a normal shopper.
One-year history
Access up to 1 year of available history for longer product and promotional reviews.
Product analysis
Review product-level activity, compare competitors and examine patterns within a category.
Coverage at launch: Long-term price history is currently available for Coles. Other supermarket feeds are becoming more frequent, but their longer histories are still building.
Competitor insights
Review how often a competitor has appeared on sale
Historical pricing can help answer practical questions about competitor activity at Coles.
- How many times was a competitor product recorded at a reduced price?
- How long did sale periods appear to run?
- Were promotions spread evenly through the year or concentrated in certain periods?
- Did several products in the same category go on sale around the same time?
- How did recorded price points differ between comparable products?
This does not reveal a competitor's internal strategy or future plans. It provides a structured view of observed historical activity.
Competitor product
Sale frequency over 12 months
Review recorded periods at a lower price.
Category view
Compare similar products
Look for patterns across brands and pack sizes.
For brands entering FMCG
Understand how a supermarket category behaves
A new or growing brand can use historical category data to learn how established products have been priced and how frequently sales have appeared.
Category sale frequency
Review whether sales appear to be occasional, regular or concentrated around particular periods.
Price-point ranges
See the recorded prices used by products with similar sizes or category positions.
Competitive activity
Identify periods where several established brands were active at the same time.
Sales review
What happened last year?
Use observed history as a factual input for discussion.
Planning input
Reassess timing and frequency
Combine Zuno data with margin, retailer and customer information.
Reassessing sales strategy
Use historical activity to ask better questions
A company may use Zuno's product history when reviewing its own promotional approach or preparing a conversation with a retailer.
- Are our sale periods more or less frequent than comparable products?
- Are we repeatedly using the same price point?
- Do our promotions overlap with heavy competitor activity?
- Are there quieter category periods worth investigating?
- Does our current approach match the position we want in the category?
Zuno should be used alongside commercial terms, margin, distribution, customer research and retailer information. Historical supermarket prices are only one part of a sales strategy.
Who may find it useful
For teams that need more than a recent shopper view
FMCG founders
Research a category before entering or expanding supermarket distribution.
Brand teams
Review observed competitor activity and product pricing over time.
Sales teams
Bring historical evidence into internal planning and retailer discussions.
Category analysts
Compare product and promotion patterns across a selected set of items.
Business access
Talk to us about the products and categories you need
Zuno for Business is not a self-serve $5 plan. Contact sales so we can understand the products, categories and analysis you are looking for.
We will also explain the data currently available, including where history is complete enough for the question you want to answer.
Contact sales
- Product price tracking
- Up to 1 year of available history
- Product and category analysis
- Competitor sale-frequency insights
- Discussion of relevant data coverage
Tell us what you want to understand.
Include the category, retailer and competitor products that are relevant to your work.